New ideas about the old models of advertising filmhttps://implodethebox.com.br/enhttps://implodethebox.com.br/en/post/implode-the-box-the-blog-has-moved-and-the-industry-has-changed/https://implodethebox.com.br/en/post/implode-the-box-the-blog-has-moved-and-the-industry-has-changed/Imploding the box means changing the industry from within. #implodethebox has its own home now: why, what has changed since 2020, and where to start reading.Wed, 07 Oct 2026 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/checklist-de-producao-de-video-o-guia-que-todo-time-de-marketing-precisa-briefing-de-video-publici/https://implodethebox.com.br/en/post/checklist-de-producao-de-video-o-guia-que-todo-time-de-marketing-precisa-briefing-de-video-publici/Producing video without an in-house team doesn't have to be confusing or expensive. Clear goals, a defined audience and a simple brief go a long way.Fri, 30 Jan 2026 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/everything-you-need-to-know-to-film-in-brazil/https://implodethebox.com.br/en/post/everything-you-need-to-know-to-film-in-brazil/An essential guide to shooting in Brazil: the rules, the logistics and how to avoid legal trouble when filming in the country.Sun, 26 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/what-needs-to-be-done-today/https://implodethebox.com.br/en/post/what-needs-to-be-done-today/Don't rely on your memory or focus to be productive. Use task managers to keep everything organized and keep up the pace!Tue, 21 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/8-trends-for-advertising-audiovisuals-in-2025/https://implodethebox.com.br/en/post/8-trends-for-advertising-audiovisuals-in-2025/The trends shaping advertising video: AI, the Korean Wave, VR and sustainability. Connect with audiences in innovative, high-impact ways!Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/endless-scroll-how-to-capture-attention-with-short-videos-and-engage-with-purpose/https://implodethebox.com.br/en/post/endless-scroll-how-to-capture-attention-with-short-videos-and-engage-with-purpose/How the addictive design of endless scroll affects our attention, and how brands can innovate to engage audiences in meaningful ways.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/creative-production-what-is-it/https://implodethebox.com.br/en/post/creative-production-what-is-it/The vital role of film and video producers, from executive to creative: turning ideas into reality by bringing the right talent together.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/how-much-to-charge-for-that-freelance-job/https://implodethebox.com.br/en/post/how-much-to-charge-for-that-freelance-job/Tips for pricing freelance work: calculate your cost of living, set your working hours, value your time and adjust to the scope of each job.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/how-to-assemble-the-perfect-team-for-your-project/https://implodethebox.com.br/en/post/how-to-assemble-the-perfect-team-for-your-project/Choose your film crew wisely: value diversity, fit the team to the budget, include assistants and foster a collaborative environment.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/how-to-make-a-killer-budget/https://implodethebox.com.br/en/post/how-to-make-a-killer-budget/To price film and video work, use detailed spreadsheets, check union rate cards, build in a contingency and keep good relationships with vendors.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/how-to-find-clients-after-all/https://implodethebox.com.br/en/post/how-to-find-clients-after-all/To find clients for video work, stay visible, build connections, share your work and what you know, and make the most of every opportunity.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/price-x-quality-x-deadline-is-it-possible-to-balance-all-three/https://implodethebox.com.br/en/post/price-x-quality-x-deadline-is-it-possible-to-balance-all-three/Balance price, quality and deadline on video projects with smart, creative strategies. Let's tackle these challenges together!Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/producing-for-creation/https://implodethebox.com.br/en/post/producing-for-creation/Producers: swap "no" for "what if...". Find creative solutions on film projects and co-create, even with limitations.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/video-production-companies-within-organizations/https://implodethebox.com.br/en/post/video-production-companies-within-organizations/Companies: invest in in-house video production. Structure it well, value the team and consider partnerships for success and innovation.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/how-to-make-your-client-happy-without-suffering/https://implodethebox.com.br/en/post/how-to-make-your-client-happy-without-suffering/9 client service strategies: balance client and crew needs, communicate clearly and quickly, negotiate collaboratively and stay focused on the goal.Wed, 08 Jan 2025 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/the-future-of-video-production-sustainability-innovation-and-profit-hand-in-hand/https://implodethebox.com.br/en/post/the-future-of-video-production-sustainability-innovation-and-profit-hand-in-hand/How sustainability is transforming film and video production, with green practices and innovations that make shoots more responsible and profitable.Thu, 17 Oct 2024 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/how-to-make-projects-fit-the-budget-the-production-intelligence-journey/https://implodethebox.com.br/en/post/how-to-make-projects-fit-the-budget-the-production-intelligence-journey/Production Intelligence means adapting the whole production approach to a fixed budget and a specific creative brief.Thu, 29 Feb 2024 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/advertising-and-film-happily-ever-after/https://implodethebox.com.br/en/post/advertising-and-film-happily-ever-after/How to turn campaign concepts into successful video projects by balancing advertising goals with visual storytelling.Sun, 13 Feb 2022 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/anti-racist-advertising/https://implodethebox.com.br/en/post/anti-racist-advertising/Mariana Sierra, founder of our company, took part in a livestream on anti-racist advertising.Wed, 13 Jan 2021 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/planning-vs-doing-how-to-turn-ideas-into-reality/https://implodethebox.com.br/en/post/planning-vs-doing-how-to-turn-ideas-into-reality/Turn ideas into real projects: define your goals, build a timeline, break down tasks, bring people in and evaluate the results. Get moving!Wed, 29 Jul 2020 00:00:00 GMTMariana Sierrahttps://implodethebox.com.br/en/post/getting-back-to-production-what-should-we-worry-about/https://implodethebox.com.br/en/post/getting-back-to-production-what-should-we-worry-about/Thoughts on restarting film production during the pandemic: safety protocols are essential, but people's health has to come first.Wed, 22 Jul 2020 00:00:00 GMTMariana Sierra